Privacy
Wellness Lens Guide is designed to use minimal first-party measurement.
What the site measures
The site may record aggregate page views, referring page information, basic browser and language information, campaign or UTM parameters when present, and clicks on outbound links so the site owner can understand which pages are actually used.
Raw IP addresses are not stored by the Sweetgrass website analytics layer. A one-way salted hash of the network address may be stored with an analytics event and used for duplicate-event control. The site does not create a health profile, infer a diagnosis, or attempt to identify a person across unrelated websites.
Third-party destinations
If you choose an outbound link, such as a Nature's Sunshine link, the destination operates under its own privacy practices. Wellness Lens Guide does not treat an outbound click as proof that a purchase occurred.
Search measurement
Search engines may provide aggregate impressions, clicks, queries and related performance information through their webmaster tools. Publication or indexing alone is not counted as human reach.